Inside TNW: Why we do what we do and why it works

Feb20

by Sindy Cator on February 20, 2017 at 10:48 am

Regardless where you are – at a networking event, standing at the office coffee machine, at a dinner party – this question inevitably comes up: What do you do? Like it or not, you answer that question so often you need a great reply. In fact, it’s in your best interest to have more than one – the short 10 second answer, a 30 second version and when you really hit it off, you may even spit out a two minute version (you lucky bastard). Over the past 12 years, I’ve changed those short pitches many times. And with good reason; the company changed (a lot),…