Super Bowl ads offer a peek into the future of traditional advertising

Feb09

by Sindy Cator on February 9, 2017 at 7:12 pm

Posted In: Around the Web, Marketing and SEO

Is the hashtag dying? Advertisers sure think so. After peaking in 2014 — with 57-percent of Super Bowl commercials containing one — hashtag usage dropped each year after and plummeted in 2017’s big game. This year, fewer than a third (30-percent) of all Super Bowl advertisers opted for a hashtag, instead choosing a more traditional approach of using a URL or relying solely on raising brand recognition. Tanking last year to 35-percent (down from 45-percent in 2015), the URL rebounded nicely and fell just shy of 40-percent usage in this year’s game. If trends are to be believed, it seems online traffic…