Why Salesforce is the new BlackBerry

Jan20

by Sindy Cator on January 20, 2017 at 9:44 pm

Remember BlackBerry? It was the gold standard of mobile business communication when it launched in 1999, and no one had a functional alternative. That was until Apple launched the iPhone in 2007 and rendered BlackBerry obsolete. Salesforce appears to be on a similar trajectory to BlackBerry. Earlier last year, Salesforce announced that it beat Q1 earnings following a 20 percent pricing increase. Its thousands of embedded (read: captive) users have had no choice but to pay up. Soon, however, a new generation of automated CRMs will emerge as a viable alternative, bringing intelligence and ease-of-use to a category of “dumb”…