How to build useful and engaging mobile apps

Jan18

by Sindy Cator on January 18, 2017 at 4:23 pm

Posted In: Apps, Around the Web, Design & Dev

Developers and brands are all racing to become mobile as users spend more time online via their smartphone over desktops. But just having an app, or a responsive site, isn’t enough to win over discerning mobile users. An estimated 200 billion apps are expected to be downloaded in 2017. As of June 2016, Statista reported that there are about 2.2 million apps in Android’s Google Play and about two million in Apple’s App Store. Add to that, smartphone users are incredibly discerning and fickle. According to Localytics, most people only use six to 10 apps each week. And per AppsFlyer, when…