The Daily Dose

For marketers, the easy days are over. Once upon a time, maybe four or five years ago, it was fairly straightforward to segment customers, predict their behavior and schedule broad but impactful marketing campaigns. Technology has changed all that. Social and digital media, powered by rapidly evolving technologies, have transformed the consumer landscape and destroyed both the traditional market segmentation and customer journey. A tech-savvy 50-year-old armed with a smartphone and tablet, for example, may have more in common with a 17-year-old Snapchatting hipster, than with a 35-year-old who prefers a brick and mortar retail experience over the instant gratification…

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