The importance of a logo can never be overstated. A logo is what gives your business its identity. Branding guru David Brier reminds us all that “one of the first items prospects will see, besides your name, is your logo.” Every business, be it big or small, needs a logo for recognition and establishing an identity. However, not every business gets it right. There are some common mistakes we commit when designing a logo. These mistakes cause us not just embarrassment but loss as well. Let’s have a look at six logo design mistakes committed by designers and business persons that…

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