A few weeks ago, the creators of the Mous Limitless walked into the Apple Store in Regent Street, London, and bought a brand new iPhone 7. Then they did their best to destroy it. They dropped it. They slammed it. They even threw it off a ledge. Not a scratch. Then they took things up a notch, and climbed aboard a 40ft crane, where they they then dropped it onto the gravel and asphalt. It still survived. I get sent a lot of pitches about phone cases. It’s not often I write about them because, let’s face it, they’re not…

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