Over the years, TNW Conference Europe has grown from a niche event, catering to a few hundred insiders, to a festival-like tech extravaganza, hosting 10,000 tech enthusiasts in May 2016. Though the location stayed the same, the amount of conference attendees almost tripled from 2015 to 2016 (including the side events and parties, a staggering 24,000 visitors were recorded!). This meant a lot more work logistically. How did we not only keep so many people happy, but end up winning the “best European conference of 2016” award? Here are three important points: 1. Give the people what they paid for Let’s…

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