Before I became involved with startups directly, I worked as an advertising executive. My team and I evaluated new technologies and innovative models for improving advertising effectiveness. From my perspective on the fringes, the grass sometimes looked much greener on the tech side of the fence – it seemed exciting to be part of a startup, driving change and growing quickly. I found there was a way to be a part of it all without sacrificing the broader purview of the marketplace that I enjoyed – and that was to become a board advisor. It was my introduction to the…

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