Could virtual and augmented reality ads be used to indoctrinate us?

Oct25

by Sindy Cator on October 25, 2016 at 1:19 pm

When it comes to virtual and augmented reality, it’s not a question of if they will hit mainstream adoption, but when. Virtual reality sales are expected to hit $1B this year and a recent Nielsen study even showed that 24 percent of consumers plan to purchase a VR device this year. From storytelling to gaming to journalism, the impact of these new technologies, once they hit the tipping point, is going to be massive. Current usage is limited mostly to early adopters, primarily those with an extra wad of cash. While the price of the Oculus Rift dropped in the…