5 counter-intuitive lessons I’ve learned by building startups

Building a startup is anything but intuitive. There’s a good reason startups are all about trying new things, testing them, and re-doing it all over again – there is no one right way, and what works isn’t always what’s logical. When starting a company standard advice like, “work hard,” and, “you have to wear a lot of hats” will inevitably come your way. It’s relevant, but it’s simplistic when you begin to face the challenges and uncertainties that define early-stage organizations. I have worked at a multinational consultancy, been a director for a portfolio of startups, and am now a…
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