The Daily Dose

Next time you go to an Apple Store, playing around with an iPhone is going to feel a lot more personal. As noted by MacRumors, various Apple locations (Apple technically doesn’t want you to call them ‘stores’ anymore) have begun removing tethers from their iPhones: people don’t use their iPhones with a permanent cable attached all day. I imagine Jony Ive sleeping somewhere in a Marc Newson designed bed, having nightmares about the blasphemy of his beautiful iPhones being tied down when they were meant to fly free. The tether isn’t a realistic user experience, and removing it makes it feel…

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