Samsung to purchase ‘Viv’ the AI assistant built by the creators of Siri

Oct06

by Sindy Cator on October 6, 2016 at 12:02 am

Samsung today confirmed it has agreed to terms with Viv, an AI assistant co-founded by Siri’s creators. The San Jose-based company is reportedly a more powerful and feature-rich version of Siri and it made waves at this year’s TechCrunch Disrupt in New York. While technologically advanced, Samsung has plans for Viv that may not be as far-reaching as Apple’s for Siri, or Google’s strategy for its much-improved Assistant. Instead, the Korean hardware giant plans to take a more device-centric approach that aims to “revolutionize how users interact with our devices and appliances.” To accomplish this, Viv’s approach is one that…