The Daily Dose

The irony of the Internet of Things (IoT) is that it’s pushing new boundaries in large part so we can stay home. Want dinner delivered? Talk to Amazon Echo. Don’t want to go outside? Let an IoT sprinkler water your lawn. Hate shopping? IoT fridges can already restock your larder without you doing anything. For marketers however, the home part is also the tricky part. “Home” once meant “in front of the television.” Even with digital devices, home could be an opt-in space, where people could shut you out if they wanted to. Now, it is something entirely different. We…

This story continues at The Next Web