This post was written by Tiago Luchini. Tiago is the Technology Partner at Work & Co, where he leads the software and development process from technical discovery through product launch. He has led engagements with Google, Apple, the NBA and Virgin America. Complexity and friction often make interactions with technology frustrating. Unfortunately, complexity is everywhere. Choices are everywhere, too, from development platforms and API design to selecting features to either build now or add to the roadmap. Instead of getting paralyzed when building a new product, we view these decisions as choosing the best tools for each job, and simpler is often…

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