Report: Spotify in ‘advanced’ talks to buy SoundCloud

According to sources cited by Financial Times, SoundCloud, the beloved independent darling of the music world, is in acquisition talks with Spotify. This month, Spotify hit a huge milestone of 40 million paying customers, a rather large jump from next-best Apple, with its 17 million users. SoundCloud, while mostly known for making independent music more accessible, recently reached a milestone of its own: the launch of its paid music streaming service. With 100 million global users, Spotify is the clear-cut market leader in online streaming. As competition continues to heat up with Apple Music though, the acquisition could tip the scales in…
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