Marketing the TNW Way #14: Calculated metrics in Google Analytics, 24 examples from The Next Web

Sep27

by Sindy Cator on September 27, 2016 at 2:42 pm

In this blog series, we shed some light on our marketing approach at The Next Web through Web analytics, Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), social media, and more. A couple of weeks ago I was at MeasureCamp London and shared how we’re dealing with custom data The Next Web’s Google Analytics setup. As I couldn’t share the whole presentation I’ve decided to write more in depth about it. This particular piece focuses on the calculated metrics feature in Google Analytics (360), which we use to create metrics that don’t exist by default in GA. We’ll be sharing 24 recipes and…