Apple’s stores are no longer called ‘Apple Store’

Aug18

by Sindy Cator on August 18, 2016 at 4:18 pm

You’re saying it wrong. MacRumors noticed Apple is no longer calling its retail locations ‘Apple Store.’ They are now simply known as – wait for it – ‘Apple.’ So instead of ‘Apple Store, Soho,’ the location is now just listed as ‘Apple Soho.’ ‘Apple Store, Ridge Hill,’ is now just ‘Apple Ridge Hill’ and so on. A letter was sent out to employees to prepare them for the branding change and presumably avoid the wrath of Steve Jobs’s ghost for holding it wrong improper Apple grammar. And while the document indicated it would be a gradual change, a quick look through Apple’s list of locations…