GE hits up Snapchat and Facebook Live to chronicle a 1,200-foot descent into a volcano
Aug03
Whereas our older generations gathered around the television to watch a man tightrope walk between skyscrapers or attended an actual event to see Evel Knievel perform epic jumps, today watching the next wild stunt is as simple as launching an app on your phone. General Electric is hoping to bring the adventures straight to fans’ mobile devices by streaming its journey down the Masaya Volcano in Nicaragua. The trip’s purpose is to install a wireless sensor network in one of the world’s most active lava lakes to monitor when the next eruption may occur, and gain real-time data to create early detection…
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