Why Japan is banking on selling sadness disguised as kawaii
Aug02
In a world where we’re all pretending to appear happy on the internet, Japan is banking on selling sadness. The latest craze is Gudetama, an anthropomorphic egg who’s lazy, depressed, and an all-around Negative Nancy. It doesn’t like to move around much, or be bothered. It’s tired of its existence. When it realizes it’s about to get cracked open, sliced up, or cooked, it accepts its fate with a deep sigh. And yet it’s beloved by Japan as the new mascot for offbeat cuteness. The character comes from Sanrio, the creator of Hello Kitty, and it’s one of several digital characters from…
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