The Daily Dose

Of all the ways to apply sunscreen, ‘getting pooped on by a seagull’ does not sound like the best option. Still, that’s what Nivea is banking on with a new, rather ridiculous ad campaign. Here’s the premise: kids apparently don’t like to wear sunscreen, so Nivea partnered with an ad agency to build a seagull drone that hunts and poops out sunscreen onto the unsuspecting children. Never mind the difficulty of actually landing the protective excrement on the kids, not pooping it into their eyes, or how parents – presumably in on the joke for this campaign – would react to such…

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