Twitter brands can now target ads based on the emoji you use

Jun15

by Sindy Cator on June 15, 2016 at 8:14 pm

Advertisers on Twitter can now target ads based on the emoji you use. Welcome to life on the internet in 2016. It makes sense though. Brands can already target you based on keywords, but emoji are particularly powerful because they are a concise way of expressing your mood – especially when you’re limited to 140 characters on Twitter. For example, if you use the Taco emoji, Twitter might surmise that you like and/or want a tacos. If you use a particular flag a lot, brands might be able to better guess your nationality or sports leanings. It can also help…