The Daily Dose

Today, Snapchat started rolling out a redesigned ‘Discover’ section that aims to make it easier to boost the views of publishers’ content, a move that will fuel Snapchat’s only revenue stream — advertising. Switching to squares with larger images helps to better discern what might be inside a ‘Story,’ and adding the ability to subscribe is another great metric for publishers to track, but the core issue is the same as it’s always been: Discover doesn’t work on Snapchat. It’s a square peg vying for a place in a round hole. The redesign is an effort to attract more eyeballs to publisher content, and as…

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