Spotify has a plan to make money, but it’s still no match for Apple and Google

Jun01

by Sindy Cator on June 1, 2016 at 10:23 pm

I love Spotify. It’s my go-to for music and I’ve chosen it repeatedly over the likes of Google, Apple and others. My affinity for Spotify, however, isn’t going to save it — nor is its new monetization plan. It’s important to understand how a business with 75 million users is walking on such a tightrope to begin with. While Spotify claims to have 30 million paying users, the margins are so small after the 70/30 split and expenses, Spotify has yet to turn a profit. The prospects of that changing anytime soon appear slim. The company, after all, made over $2 billion last year,…