Samsung Brasil made a promo video showing off how it can keep pro surfer Gabriel Medina connected to his smartphone when he’s out putting in a training session on the waves. Now, some of you are going to disagree with me, but I think Samsung’s really missing the point here. It’s put together technology and a ‘cool’ sport to make a promo video that almost no-one involved in that sport would seem to want. Pairing a secret drawer hiding away a Galaxy S7 on the side of the surfboard with LEDs allows for wave conditions, tweets from fans and tips from his…

This story continues at The Next Web