The Daily Dose

Companies rebrand themselves for dozens of reasons: a merger or acquisition, a new technology or product that disrupts the company and the market, a new CEO at the helm, or a craving to update an image that has grown tired after years of use. Sometimes a company’s top brass realizes market shifts, once deemed temporary, are here to stay. At other times, those same leaders might decide that even though the market is steady, the company itself would gain reaching toward a new and different type of customer. Whatever the reason, rebranding is always a gamble. The average company will…

This story continues at The Next Web