The Daily Dose

For most marketing teams, inbound is no longer a foreign term – three out four marketers around the world now prioritize an inbound approach. The key to making this strategy work for your brand? Focus on earning your consumer’s attention via engaging content rather than buying it. For marketers, this means you’ve got to become storytellers, offering high-value, low-branded content to enhance a consumer’s online experience while also staying in the forefront of their minds. This can be an overwhelming task, particularly because effectiveness relies on developing a long-term strategy versus throwing something together off the cuff. A great solution…

This story continues at The Next Web