Report suggests Apple is about to step on developers’ throats with App Store search tweak

Apr14

by Sindy Cator on April 14, 2016 at 11:24 pm

Apple next App Store move could spell trouble for independent developers, according to a new report from Bloomberg. If Bloomberg’s sources are to be believed, Apple has about 100 employees working on new methods to help App Store discovery. Among them is paid advertising for businesses which want to be featured. The paid ads may only pop up when you do a dedicated search. If you were looking for ‘productivty apps,’ for instance, you may see an app like Evernote appear in the list ahead of Google Drive. Apple’s team is reportedly being helmed by former iAd chief Todd Teresi. Earlier this…