Redditors claim Axe stole ‘Shower Thoughts’ subreddit content for new ad
Apr11
The subreddit r/showerthoughts is one of the site’s most popular with more than 6 million subscribers. While you can spend all day browsing the various thought bubbles, some Redditors are now claiming men’s personal care brand Axe (yes, that Axe) has done more than browsed – it lifted content to use in a new commercial. Last month, Axe aired a new commercial series with the same subreddit title to promote its shower gel. The link between the product and the concept is obviously clever, but Redditors claim some of the lines used in the ad are lifted verbatim. “When you’re criticized for being short, they’re really just…
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