Lytro Cinema aims right at Arri and Hollywood by killing the green screen

Lytro’s consumer cameras introduced the intriguing concept of being able to refocus your image after a shot was taken, but the execution wasn’t quite convenient enough to catch on with the masses. So now the company is aiming much more upmarket – professional movie-making – where it’s less likely to be limited by silly constraints like a reasonable price point. The simply named Lytro Cinema – with a starting price of $125,000 for a rental – ups the ante for what light-field can do over traditional cameras. As with other light-field cameras, it captures light ‘rays’ instead of 2D pixels, meaning that…
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