You’re buying iPhones from carriers, and that should probably stop

Apr08

by Sindy Cator on April 8, 2016 at 5:28 pm

According to a new report, 76 percent of iPhone purchases in 2015 came from carrier stores — not directly from Apple. Consumer Intelligence Research Partners also says that in 2014, 65 percent of us bought iPhones via carriers. At carrier sales grew, Apple Store iPhone sales dropped from 16 percent to 11 percent. The remaining sales are made up at retailers like Target or Best Buy. Part of that is clearly buyers being thrifty; iPhone users can subsidize a device or break up the overall device cost via monthly payments to avoid buying a device outright. Apple recently started its…