The Daily Dose

Mobile is changing the very foundation of how consumers communicate, connect, and discover online. In critical moments of truth, mobile users increasingly turn to their phones with intent and expect brands to deliver immediate answers. Those brands that invest in dedicated mobile strategies stand to win big; 93 percent of people who use a mobile device for research go on to make a purchase. But it takes more than apps or responsive sites to capture and convert attention in the mobile space. Here, intent, context and speed count for everything. To understand what’s relevant to mobile users, you have to understand…

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