YouTube’s found the one issue that unites all US voters
Election-related YouTube traffic has grown by 485 percent since the middle of last year, even more on mobile, as US voters seek out information to help them decide their vote. A full 110 million hours of this kind of content has now been watched on YouTube, which it’s estimated is 100 times more than if every single piece put out by CNN, C-SPAN, MSNBC and Fox News combined. And it’s not just young voters heading online to help them decide – one in four YouTube searchers looking for political insight is over the age of 45. But, no matter what…
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