Marketing the TNW Way #11: Collecting 500 million Google search results

Mar24

by Sindy Cator on March 24, 2016 at 1:23 pm

Posted In: Around the Web, seo, tnwlife, Voice

In this series of blog posts, I’ve enjoyed shedding some light onto how we approach marketing at The Next Web through Web analytics, Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), social media and more. This piece focuses on what data we use from Google Search Console and how process it at bigger scale. 500 million, WHUT!? Since three years ago, we have been tracking over 30,000 keywords on a weekly basis. For every keyword we track, we save the top 100 plus AdWords results in a database in order to have historical data over time on our performance. Why are…