The Daily Dose

Before the release of the N.W.A. film ‘Straight Outta Compton,’ Facebook and Universal Pictures teamed up to create custom trailers for the film — two variations for people of color and another for white audiences. Facebook then used its collected data to display the ‘appropriate’ version based on a user’s race. Doug Neil, Universal’s marketing chief, and Jim Underwood, Facebook’s head of entertainment, described the experiment at SXSW panel and dubbed it a “victory” for race-specific marketing. Universal and Facebook customized the trailers based on information that the non-African American, non-hispanic population (referred to as “the general population” by Neil) wasn’t familiar with N.W.A.…

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