The Daily Dose

Over the years, many types of players have emerged in the programmatic world, and many have evolved, going beyond the boundaries of classic definitions (if such even exist). Let’s take a look at the current role of ad networks in the traditional sense of the word – companies which represent publishers and bring together inventory, seeking the best match between supply and demand. For quite a while, ad networks did the job. In fact, that’s still a name that many people use as a collective term for all sorts of similar platforms. Lately, however, there seems to be a decline in the desired…

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