Runkeeper has been acquired by sportwear company ASICS
Feb12
Runkeeper has been acquired by sportwear company ASICS for an undisclosed sum, the company’s CEO Jason Jacobs announced on Medium. Jacobs wrote, “it seems clear that the fitness brands of the future will not just make physical products, but will be embedded in the consumer journey.” So in his view, “partnering with ASICS to fulfill this vision together makes a ton of sense.” Amazingly, the company said that the deal makes sense from the data side too. Jacobs wrote that, “people using our Shoe Tracker feature in the app, we know that ASICS shoes are by far the ones that Runkeeper users…
This story continues at The Next Web