Sweat equity: How companies can win in the age of connected fitness
Feb11
Most people hate exercise. Yet the connected fitness marketplace is worth billions. And it’s growing. According to market intelligence research firm Parks Associates, “Global revenues from connected fitness trackers will increase from over two billion in 2014 to almost five and a half billion by 2019.” While there are a few hardcore ultra marathoners among us, there are tons of people running around wearing Fitbits, Apple Watches, Jawbone Ups and all manner of monitors synced to smartphone apps. Why? The answer is data and what you can do with it. It turns out the connected fitness market is aspirational. While most…
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