Myspace and its parent company just got acquired by Time Inc.

Feb11

by Sindy Cator on February 11, 2016 at 2:43 pm

Amidst earnings weeks and acquisition news, here’s one you may not have been expecting: 94-year-old publishing house Time Inc. has acquired Viant, the parent company of Myspace. Yes, Tom Anderson‘s Myspace. In a press release, Viant is described as a “people-based marketing platform,” and the move is mostly technical. Time Inc. says the acquisition allows the company to gain more registration data (so if you still have a Myspace account, your info is Time’s now) to grow its ad technology and “quality” content. Myspace was revamped back in 2013 to focus primarily on music, with celebrity investors like Justin Timberlake. As of…