YouTube duo The Fine Bros. ditch their attempt to trademark ‘react’ videos over backlash
Feb02
on February 2, 2016
at 6:26 am
Posted In: Around the Web, Fine Bros Entertainment, Insider, Let's Play, Licensing, React videos, sony, The Fine Bros, trademark, youtube
The Fine Bros., who made a name for themselves with their immensely popular reaction video series on YouTube, have shut down their efforts to trademark the word ‘react’ and license similar content under their own banner after the internet lashed out against the idea. Benny and Rafi Fine have made loads of videos depicting groups like teens, children, the elderly and YouTubers reacting to pop culture phenomena like DJ Khaled’s Snapchat messages and the ‘Star Wars: The Force Awakens’ trailer. After garnering more than 14 million subscribers on YouTube, the duo decided to file for a trademark and begin licensing…
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