Marketing the TNW Way #6: What tools do we use?

In this series of blog posts, I’ve enjoyed shedding some light onto how we approach marketing at The Next Web through Web analytics, Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), social media and more. This piece focuses on what tools we use in the marketing team, why we use them and what kind of feedback they give us. Almost daily I get pitches from companies that would like me to show me a tool they’re working on or a hot startup that has seen a break through in a relevant area of marketing. GREAT! Keep it coming, we we embrace the need to…
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