Data says Nicki Minaj does more for artists’ streaming numbers than Drake
Dec23
Nicki Minaj appearing on your record leads to a bigger boost in Spotify streams compared to Drake, new research by FiveThirtyEight claims. According to a dataset pulled from the streaming service, from January to October of 2015, any track featuring Drake as a guest artist was streamed 126 percent more often, on average, than other tracks on the artist’s album. In other words, having Drizzy on a song meant nearly double the amount of streams as any song an artist made without him. However, when compared to the effect of Miss Minaj appearing on a song, tracks were played 172…
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