rumblr
Yesterday, it seems like virtually every tech outlet – and a few mainstream news titles too – wrote about a fighting app called Rumblr. A Tinder for fighting, if you will. Of course, it was all bollocks – a fictional app made up for a fictional market to promote a very real business consulting service. Naming it would be achieving the ‘founders’ aims, so I won’t be doing that. What strikes me most about this isn’t that an app with an awful premise was presumed to be true, but that the same trick still works after being pulled so many times…

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