How 2 startups got my attention by being smart, direct and personal – but not creepy
Nov05
For startups, pitching press can be a minefield. It’s easy to get caught in the maelstrom of a busy inbox, so some founders go too far and enter the ‘creepy zone’ by pitching from the bathroom or sending overly personal Facebook messages. Do that, and journalists won’t want anything to do with you. That said, a couple of startups that have caught my attention this week did so in creative ways that were personal but stopped short of creeping me out – the sweet spot of pitching! Say Hi is a messaging app on iOS. I first heard of it…
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