Twitter’s new TV ad doesn’t show the social network you love – but that’s the point

Oct28

by Sindy Cator on October 28, 2015 at 10:48 am

Twitter launched a new TV ad campaign last night in the USA. The first spot is focused on the World Series and is loud, garish and cartoony. Designed to promote the currently US-only Moments feature, it highlights some of the ways fans might get involved with baseball games through tweets. It’s ‘zany,’ ‘action-packed’ and very mass market. My gut reaction when I saw it was to vomit a little in my mouth (which is as literal a gut reaction as you can get). It doesn’t represent the Twitter I know. I wasn’t the only one put off by it: The Twitter ad…