How Twitter is turning 300 million users into one billion views

Oct23

by Sindy Cator on October 23, 2015 at 9:29 pm

It happens almost every quarter: Twitter announces its earnings, and the blogosphere lights it ablaze for not adding (or adding enough) new users. The company is focused on growth, but its latest strategy has nothing to do with users. One billion While we’ve been consumed with linear user numbers, Twitter has been engaging on another front: views. The company says syndicated tweets — those embedded on websites — garner one billion unique views every month. That’s spread out over 3 million different domains, too. “It’s just a gigantic, scaled-out product” says Twitter’s Director of Product for Syndication and Digits, Michael…