Why investors reject pitches: It’s not always about the market and your product
Oct22
Naturally, when an investor is considering taking a stake in a fledgling company, the question somewhere near the top of the pile is how much money does the business need and what is the expected return? That’s not the end of the story though. Sure, you can worry about burn rate, user numbers and everything else – and you will – but there are other reasons that investors base their decisions on. Here are just a few of them. Story Yes, everyone knows you need an ‘elevator pitch’ for your company, but you also need a genuine desire and excitement…
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