The Daily Dose

Storytelling in Web design guides the user experience, incorporating all types of media to craft a logical and emotional narrative out of thin air. Since the beginning of human history, stories have played an important part in how we connect with one another. Just because we now tell our stories on the screen rather than around a campfire does not lessen their ability to captivate people emotionally. The tricky part, of course, is creating a cohesive narrative when the story is not always told linearly since the “listener” (in this case, the user) can control the flow and pace of…

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