Adobe CEO asserts Creative Cloud subscriptions are key to the program’s success

The Adobe MAX opening keynote address, which launched an abundance of high-profile new technologies — from updates to major apps like Photoshop and Illustrator, the launch of brand new mobile apps and the unveiling of a new Project Comet developer tool — nearly put attendees on overload. However in a press Q&A directly after the keynote, TNW got to query Adobe’s CEO Shantanu Narayen specifically about an issue that comes up fairly frequently in reader forums over the years concerning the exclusivity of the Creative Cloud subscription program and the company’s decision to end perpetual licenses for most of its creative software. Specifically my…
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