The Daily Dose

As designers, we are user advocates first and foremost. We need to understand what users want versus need before they ever encounter our designs. Once they do encounter it, they must first feel safe and comfortable. This sometimes contrasts with our desire to innovate – which is why we have to align that desire with user goals. To do this, we need to grasp how our users’ brains work— the mental models they’ve created that help them navigate the Web. This understanding then gives us a platform from which to create, a process called neurodesign (introduced back in 2012). Photo…

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